So long since I wanted to tell everybody the real meaning of the last AW17-18 Collection "PATHE". This might be more like the Designer personal story but I want it to write about it before time runs away. Pathe is the name of a community near my grandma's house, a lovely, magical place. This community works with wool looms to manufacture blankets. So since I start working sustainable fashion the origins of actual processes call my attention. I travel to Pathe to meet Marciano Ocampo the last craftsman or "artesano" as we call them in Mexico. Luckily I found him, and he accepted to teach me the wool loom process. We used raw, natural wool and he thought me how he...
Last month we were invited as part of the designers collective “Central de Diseño” and we were challenged to translate the S/S18 trends into a total look proposal with the given materials by the Trend Lab of Apimex (LMA). Our proposal was exposed at the Supply fair of APIMEX next to our colleague designers CARLOS HERRERA MX, Indigo 73 and Kurozetto all working with the “Primitive athletic trend” We love to share our design with you and we are proud to collaborate with such amazing designers without losing our sustainable soul. This proposal was a three piece look, at the top, a vest with macrame textile intervention made out of leftovers textiles, under it an asymmetric shirt and baggy pants with color intervention....
Lately we've been noticing how the minimalist movement has grown. Minimalism is a lifestyle that brings numerous benefits you your life and to your impact in the environment. If you are interested in adopting a more minimalist lifestyle, we hope this information helps you. We've found it easier to start taking small steps into simplifying your life, rather than making a radical change all at once. So let's start from your wardrobe: We will make our closet minimalist in 4 simple steps including planing, cleaning, replacing and repeating. This process is emotionally very hard but highly rewarding! The goal is to have a simple wardrobe with only clothes that you'll actually wear. This will benefit you in your daily life...
This weekend we will be part of Oriunda, an event that promoted different Mexican designers in Querétaro.
You will be able to try on our new sustainable fashion collection and be part of all the surprises we have prepared for you.
See you this weekend!
Thanks for caring,
#We Care
Our brand started in 2012 as Beaumaris Eilean's personal project. As it grew it started needing a name and a logo. At the beginning, the brand was named Eilean Couture and had a provisional logo. On 2016, Eilean adopted the organic philosophy so the brand became Eilean Organic Couture. This logo was designed by Renata Fonseca (@renatamtzf), a local artist. We loved this logo, because we love to support local artists and because it was very feminine and fun, just as our consumer. Since December 2016, we started working with Localista Estudio (@localistaestudio) on reconstructing internally our brand to have stronger basis to grow and be a more profitable business. During this process, we've analyzed our market and where our...
