#WeCare — Brand RSS



The Human Company Experience

At Eilean Brand we pride ourselves in being a small team of humans that work their hardest to ethically and sustainably create great style pieces for all of you. We appreciate our client community for continuing to support us and maintaining a sustainable lifestyle. We’d like to offer you our biggest thank you for continuing to be a part of the Eilean Brand community.   

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Latinoamérica Otoño Invierno '20

Presentar en una de las plataformas más importantes de moda a nivel internacional y la mejor posicionada a nivel nacional es muy halagador. Pero como marca de moda sustentable, nunca nos dimos cuenta de lo que significaba hasta que llegó la rueda de prensa de MBFW México para presentar Otoño Invierno 20.

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Eilean in APIMEX

Last month we were invited as part of the designers collective “Central de Diseño” and we were challenged to translate the S/S18 trends into a total look proposal with the given materials by the Trend Lab of Apimex (LMA). Our proposal was exposed at the Supply fair of APIMEX next to our colleague designers  CARLOS HERRERA MX, Indigo 73 and Kurozetto all working with the “Primitive athletic trend” We love to share our design with you and we are proud to collaborate with such amazing designers without losing our sustainable soul. This proposal was a three piece look, at the top,  a vest with macrame textile intervention made out of leftovers textiles, under it an asymmetric shirt and baggy pants with color intervention....

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The Visual Evolution of Eilean Brand

Our brand started in 2012 as Beaumaris Eilean's personal project. As it grew it started needing a name and a logo. At the beginning, the brand was named Eilean Couture and had a provisional logo. On 2016, Eilean adopted the organic philosophy so the brand became Eilean Organic Couture. This logo was designed by Renata Fonseca (@renatamtzf), a local artist. We loved this logo, because we love to support local artists and because it was very feminine and fun, just as our consumer. Since December 2016, we started working with Localista Estudio (@localistaestudio) on reconstructing internally our brand to have stronger basis to grow and be a more profitable business.  During this process, we've analyzed our market and where our...

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