3 tips to achieve unique and sustainable style in the world of fast fashion: 1. Don't shop where everyone else shops If you arrive at your local mall and see a line of people waiting to go into a store, my instinct would be to avoid it at all costs. Although clearly the store is popular among the majority, it wont give you anything truly unique. If you want your style to stand out you have to work a little harder. This can mean saying goodbye to your local mall, unless you need some basic pieces to sustain your closet. In order to find truly unique designs you have to search your local and national designers. The world is full...
Within the variety of textiles that we use for our collections you will find certified cotton. It is well known that cotton is one of the most used textiles around the world for its benefits and softness. However, this does not guarantee that the cotton you buy is part of a sustainable and responsible creation. In fact, making a single conventional cotton T-shirt can hold up to 2,700 liters of water. That is why we make sure to work exclusively with cotton that is certified. This type of cotton is produced in a special way under the highest official standards of textile manufacturing. For the creation of certified cotton, the least possible use is made of the natural resources that...
Much is said about recycling and giving a second life to your clothes and other items, but it is proven that - as in any other cause - the important thing is always to try to prevent reaching the problem instead of having to find solutions to the same. Taking this into account, as a brand we feel that, beyond choosing environmentally responsible textiles and rescuing fabrics that could end up in waste; we have a responsibility to avoid waste as much as possible in each and every area of our company. How are we a "No Waste" brand? To begin with, we take advantage of every last drop of each of the resources that are part of our production...
Every brand whether in the fashion or food industry loves loyal customers. But what exactly does it mean to be a loyal customer? A loyal customer is one that returns time after time to purchase or consume a product, and not only purchases for themselves but also shares the brand with their friends and family so they can get to know the brand too. For example, often when you are loyal customer at a restaurant you know the menu pretty well, you have your favorite dishes, you may be familiar with the staff and you recommend the restaurant to others. Similarly, with fashion brands you may know their style well, have your favorite pieces, buy pieces for friends and family,...
In recent years, fast fashion has been under the microscope to question its unethical processes, the dubious quality and excessive quantity of its productions and the impact they have on the planet. Since ancient times and now more than ever, capsule collections have been one of the best resources for those who do not want to waste too much time thinking about what to wear. But beyond those that are practical, interestingly we find a pattern of behavior between people who are successful in different fields and their relationship with their garments. Read on to find out why successful people have fewer clothes than everyone else. Making decisions is easier for you: There is something called decision fatigue, and it...
