Much is said about recycling and giving a second life to your clothes and other items, but it is proven that - as in any other cause - the important thing is always to try to prevent reaching the problem instead of having to find solutions to the same. Taking this into account, as a brand we feel that, beyond choosing environmentally responsible textiles and rescuing fabrics that could end up in waste; we have a responsibility to avoid waste as much as possible in each and every area of our company. How are we a "No Waste" brand? To begin with, we take advantage of every last drop of each of the resources that are part of our production...
Every brand whether in the fashion or food industry loves loyal customers. But what exactly does it mean to be a loyal customer? A loyal customer is one that returns time after time to purchase or consume a product, and not only purchases for themselves but also shares the brand with their friends and family so they can get to know the brand too. For example, often when you are loyal customer at a restaurant you know the menu pretty well, you have your favorite dishes, you may be familiar with the staff and you recommend the restaurant to others. Similarly, with fashion brands you may know their style well, have your favorite pieces, buy pieces for friends and family,...
In recent years, fast fashion has been under the microscope to question its unethical processes, the dubious quality and excessive quantity of its productions and the impact they have on the planet. Since ancient times and now more than ever, capsule collections have been one of the best resources for those who do not want to waste too much time thinking about what to wear. But beyond those that are practical, interestingly we find a pattern of behavior between people who are successful in different fields and their relationship with their garments. Read on to find out why successful people have fewer clothes than everyone else. Making decisions is easier for you: There is something called decision fatigue, and it...
At Eilean Brand we pride ourselves on being a 100% female-led company. In 2018, Business of Fashion reported that "only 14% of leading womenswear brands are run by a female CEO". That small percentage is not only disheartening, but also shocking since the main consumers of fashion are women. Although women are the largest consumers and workers in the fashion industry, there is still a disproportionate representation in the industry. Fashion Revolution reported that “of the 75 million people who work to make our clothes, 80% of these workers are women between the ages of 18 and 35. Therefore, our consumer fashion decisions have a greater impact on women around the world." To create change in the fashion industry, women...
Para iniciar una colección cápsula siempre debes comenzar con lo que ya está en tu armario. El objetivo de un armario cápsula es convertir tu armario en un espacio sostenible y más fácil de usar para ti. Lee sobre todos los beneficios de una colección cápsula.
